4x4x48 is a music video challenge event taking place in the fall. A bit of a misnomer, 4x4x48 initially started as 4 directors, 4 bands, 48 hours–but we snuck in a fifth director, and a fifth band, but the name had already stuck. For this project, Holland selects 5 directors to produce a music video project in 48 hours, start to finish….from shooting, to editing, to completion. The films, once completed, screen at a special event at the Nevada Museum of Art with a Q&A with filmmakers and bands after the screening.

The 2014 4x4x48 teams are:

Tucker Rash directing for Casino Hearts
Jeannie MacDonald directing for Buds
Jon Shown directing for Marian Walker
Brandon Shirey directing for Plastic Caves
Anna Kernecker directing for Elspeth Summers


“Don’t Think” (Buds)
“Recollections” (Elspeth Summers)
“Dreams will Come True” (Casino Hearts)
“Suicide Floor” (Plastic Caves)
“Specter” (Evynn Tyler)
“My Spotless Mind” (Televisions)
“Passion” (Solterona)
“Letterboxer” (Frontier City Sounds)
“Moonboots” (Alphabet Cult)

The filmmakers started the challenge at 8AM on Saturday and had a full 48 hours to complete their film.  In addition to the 48-time constraint, each filmmaker must incorporate 5 elements or requirements as determined by last year’s filmmakers into their films.  Filmmakers can interpret each element as they wish, and be as creative as they choose, but each element must be represented.  The elements were not uncovered to the filmmakers until 8AM on the date of the challenge kickoff. This year’s elements include:

  • a horse
  • a reference to Stanley Kubrick
  • something spinning
  • a doll or mannequin
  • a literal or metaphorical interpretation of “starting at the sun”

2013 4x4x48 participants included: Jesse McCloskey feat. Evynn Tyler; Sam Santoro feat. Televisions; Babs Laukat feat. Solterona; Denali Lowder and Dane Haman feat. Frontier City Sounds; and
Alana Berglund and Kelci McIntosh feat.  Alphabet Cult.

2012 Participants: Megan Kay feat. Mark Van Norris; Charlie Hayes feat. Elephant Rifle; Dane Haman feat. Spitting Image; Tosha Palani feat. Dvchess; and Kyle Walker Akins feat. Mask K Raid.