4x4x48 is a music video challenge event taking place in the fall. A bit of a misnomer, 4x4x48 initially started as 4 directors, 4 bands, 48 hours–but we snuck in a fifth director, and a fifth band, but the name had already stuck. For this project, Holland selects 5 directors to produce a music video project in 48 hours, start to finish….from shooting, to editing, to completion. The films, once completed, screen at a special event at the Nevada Museum of Art with a Q&A with filmmakers and bands after the screening.

The 2013 4x4x48 teams are:

Jesse McCloskey directing for Evynn Tyler
Sam Santoro directing for Televisions
Babs Laukat directing for Solterona
Denali Lowder and Dane Haman directing for Frontier City Sounds
Alana Berglund and Kelci McIntosh directing for Alphabet Cult

“Specter” (Evynn Tyler)
“My Spotless Mind” (Televisions)
“Passion” (Solterona)
“Letterboxer” (Frontier City Sounds)
“Moonboots” (Alphabet Cult)

The filmmakers started the challenge at 8AM on Saturday, November 9 and had a full 48 hours to complete their film.  In addition to the 48-time constraint, each filmmaker must incorporate 5 elements or requirements as determined by last year’s filmmakers into their films.  Filmmakers can interpret each element as they wish, and be as creative as they choose, but each element must be represented.  The elements were not uncovered to the filmmakers until 8AM on 11/9. This year’s elements include:

  • 2 of the 4 natural elements (earth, wind, fire, water)
  • The number 11 or 11:11
  • A pomegranate
  • A reference to someone born on 11/21 (the day of the screening) or an historical event that took place on that day.
  • A triangle

Last year’s 4x4x48 participants included: Megan Kay feat. Mark Van Norris, Charlie Hayes feat. Elephant Rifle, Dane Haman feat. Spitting Image, Tosha Palani feat. Dvchess, and Kyle Walker Akins feat. Mask K Raid. 4x4x48-s