HP Billboard Gallery

The Holland Project’s Billboard Gallery showcases the work of exceptional emerging and established regional artists on billboards throughout Reno’s surface streets. Three new artists are installed every four weeks in 2022.

The HP Billboard Gallery is made possible by an Art Belongs Here Grant from the City of Reno Arts & Culture Commission and the National Endowment for the Arts, generous donations from supporters like Temple Builders LLC, Brooks Family Dental, and Sierra Hearing Center, as well as the support and guidance of our partners with the Wells Ave. Merchants Association and Lamar Outdoor Advertising. Thank you! Want to support this project? Reach out to alana@hollandreno.org.

2022 Archive: JANUARY | FEBRUARY | MARCH | APRIL | MAY | JUNE | AUGUST | SEPTEMBER | OCTOBER | November

NOVEMBER 2022 ARTISTS + WORKS

Location #1: Virginia Street (near Peppermill)

Artist: Joan Arrizabalaga
Artwork: The Only Game in Town, mixed media fiber and embroidery, 2000
Thank you and credit to the Churchill Arts Council Permanent Collection for the image
Website | Churchill Arts Council Collection

Bio: Joan Arrizabalaga has been creating and showing her art for over four decades. Arrizabalaga creates both sculptural pieces and flat work using clay, wood, metal, fabric, machine and hand embroidery, and found objects. Known for artwork about Nevada and the Casinos, she also makes use of common gaming materials such as felt, dice, and cards. Arrizabalaga has participated in numerous group and solo exhibitions at the regional and national level, and is part of several public, corporate, and private art collections. She is a graduate of the University of Nevada, and studied with Marguerite Wildenhain at Pond Farm Pottery, Guerneville, California. While living in London in the 1970’s, she was much inspired by the life and times, glitter, glitz, and art of the British Rock and Roll world, and as she became a wardrobe mistress and dresser to the stars at Harrah’s Reno, Arrizabalaga got a closer view of the classic casino finding a great source for ideas.

Location #2: Wells Avenue & Vassar Street

Artist: Chris Carnel
Artwork: 35mm B&W print, framed and documented on wood panel. Image: Central Valley Traffic Jam somewhere near Modesto circa 1986. Printed in 2016.
Website | Instagram

Bio: Chris Carnel is a regional photographer known for their decades of work capturing snow-filled landscapes, professional snowboarding, desert lunar landings, skatepark shredding, obscure punk and metal bands, and Reno’s neighborhoods. Carnel’s work has been published in numerous magazines and is also no stranger to work being exhibited at billboard scale. He was has exhibited throughout the region in solo and group projects, and is a longtime collaborator of The Holland Project and HP Galleries.

Location #3: Liberty Street & Sierra Street

Artist: The Nothing Store
Website | Instagram

About: The Nothing Store is an internet artwork and public art invention project by an anonymous regional artist.



DECEMBER 2022 FORTHCOMING ARTISTS

Forthcoming artists will include Cesar Piedra, Fred Reid, and Payton Williams.


THANK YOU MAJOR SUPPORTERS